■ Your Value Source is an advisory firm focused on maximizing company value and assisting clients at various stages of their business lifecycle, from ideation to exit. We specialize in helping professional sports teams and high-performance organizations achieve their full potential.

We work with you to determine the NEXT business value initiative,  tailored to your specific needs and goals.

Our mission is to help determine your next business value initiative


■ Business Ideation/Start-Up

Business Ideation:  We guide you through the 10 Immutable Laws of Business Ideation, using brainstorming sessions, market research, and helping you identify a unique selling proposition.

Business Feasibility:  We utilize Analyzer II 3.0 to assess the viability of your business idea, including financial projections and risk assessment.

Business Model Development:  We assist in developing a robust business model, including revenue streams, cost structure, and value proposition.

Marketing & Value Optimization: We develop initial marketing strategies and ensure the business model is optimized for value creation from the start.


■ Growth Phase

Value Identification & Optimization:  We employ Analyzer II 3.0 and the 14 Immutable Laws of Business Value to uncover hidden value within your existing business.

Business Value Planning: We document current business value activities and create a roadmap for value creation, which may include securing funding or optimizing operations.

Earnings Move - Value Initiative: We implement strategies to boost earnings and drive overall business value.

Organizational Model: We assess and refine your organizational structure to align with the ideal model and value creation goals.


■ Leverage

Equity Planning: We develop strategies to increase equity, including leveraging internal equity for a potential acquisition.

Exiting the Business?

Succession Planning: We create a plan for leadership transition and ensure business continuity.

Equity Planning:  We keep in mind the retirement needs of Owners, developing a strategy for the equitable distribution of assets and ownership.


About Us

■ Our Story

Your Value Source was started by Herman Senor II in alliance with Growth Concepts LLC. http://growthconcepts.org/

Our team provides initiatives for planning, design and execution of business solutions. for executives, companies, and organizations.

Herman Senor II, Founder

Let’s Chat

Feel free to contact us via email or fill out our contact form to discuss the details of your business. We’re excited to work with you and turn your ideas into a success!